Know Your Audience

My husband says that the giant wall of text I am capable of generating with each post is intimidating to some potential readers, but I don’t know if I agree with that.  The best advice ever given to me about writing is:  “Know your audience.”  This advice has proved invaluable.  If some readers click on this blog and then flee when confronted with a giant wall of words, then they are not my intended audience.  You got to scale that wall, man.  No free rides.  If Rule #1 of writing is to “know my audience,” Rule # 2 is they have to know me back. 

Keeping this symbiotic relationship between writer and reader in mind–wherein the writer knows his audience and vice-versa–(and here’s my pithy observation today, honey) then why on earth would Sci-Fi Channel re-brand itself as “SyFy” Channel?  I’ll let them explain:

“By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond …blah, blah, blah, blah.”

Here is a sampling of the comments this press release generated:

     “Pointless, yet interesting.”

     “OMG!  Stupid!”


The truth is, they actually changed the spelling of “Sci-Fi” to “SyFy” to make it easier for people to search it.  Really?  People wouldn’t know that if they crave science-fiction they should Google “Sci-Fi?”  Talk about not knowing your audience.  The intended audience would certainly know how to spell the abbreviation for “science-fiction.”  They know everything–THEY ARE GEEKS! 

Except how to glue those Spock ears on straight.  See you all at the opening of Star Trek this weekend.

Hope this post was pithy enough.